The North Star is a bright star always appearing due north in the sky. It has historically been used for navigation, to help travellers or people who are lost move forward in the right direction. It was never a destination to reach, but a way follow the right path. So it is with us. We need a story of our best future to set a direction of travel. A vision of our ideal that sits beyond our goals. Something to shoot for, not held back by current realities and not bound by practicality or fear. A why behind what we do that energises us to make decisions, take risks and play big.
The North Star tool coaches us through 3 conversations as an individual, team or organisation: